Our work doesn’t stay in decks, it lives in people’s eyes, habits, and feeds. Rooted in art, design, tech, and pop & subcultures, we create images that stick and experiences that move. Art & Culture-driven creativity is how brands stay alive in a fast-changing world. It’s how ideas resonate rather than repeat. It’s how we move from campaign thinking to cultural presence. We blur disciplines: physical and digital, cinematic and gamified, real and artificial. At the core is the Passion Point, where brand ambition meets real human obsession. That’s where relevance begins.

The fusion of art-driven creativity, pop-cultural influence, and creative tech defines NewRated’s DNA. Different formats. One principle: every output is an experience, not an asset. We craft experiences that don’t just follow culture and quote art, we put art & culture at the core of our Narrative Experiences. We tap into the pulse of now to build concepts that feel fresh, relevant, and emotionally true.

Sometimes, a brand’s narrative runs dry. It has plateaued. That’s when it needs to be reframed or relocated into new relevance. We work with new technologies, listen to culture, aim for the epic images and let it flow together into all forms of Narrative Experiences that move people. Narratives you can feel and Experiences you don’t scroll past. We embrace friction, tension, and imperfection. We challenge briefs, brands, and ourselves. Not for provocation but for relevance. Let’s build experiences that turn audiences into fans.

Each project is built as a narrative system, grounded in culture, shaped by technology, and designed to be felt and remembered.

KYIRIBA – Brand transformation with sensory storytelling.
How to create a memorable brand film for untypical media.

Built for choice and control, Kyriba empowers to orchestrate liquidity across rails, banks, providers, and currencies. To Promote the Brand in a very special use case – during intercontinental flight, we created a visually strong and message first brand film.

Business and First Class Travelers can watch the film as movie pre-rolls on British Airways and United Airlines flights. A single narrative experience that visualizes how Kyriba orchestrates money movement across any rail securely, without lock-in. We are using sensory storytelling (texture, light, motion, sound), minimal copy, zero UI or talking heads, and distinctive brand codes (Kyriba neon yellow and magenta) that can double as key visuals not just on screen but also on Out of Home activations in the UK and US.

/7 RAW – AI-generated fashion trailer exploration.
How to create an unseen & raw look with artificial intelligence.

While permanently testing new tools our Founder & Creative Director Mike John Otto, experiments with raw, rough looks and demanding music. Embracing imperfection as part of the aesthetic, mixing sub-culture, motorcycle fashion with street style and subtile sci-fi.

It shows how fast the tools are shifting nearly every week. From MidJourney to Runway, from Nano Banana to Weavy – it feels like every week something new drops. And every time, the output gets sharper, faster, more accessible. For us creatives, that means: constantly testing, comparing, playing. Knowing the tools, deciding which fits better to translate ideas.

Still: it’s always the idea first. But with every new tool the small-band show becomes more reality.

https://vimeo.com/1119002324

DIESEL VERT – Narrative immersive web experience with gamification.
How to stage a new watch through Gamification for the Gen-Z Generation.

Visitors from around the globe gathered in a Metaverse online environment and collaborated in a series of quests in order to access the final unveiling of the new Diesel VERT Watch collection. Shaped by VERT design details with breathtaking scenery and a sprawling environment, this world allowed visitors to move through various challenges with their Avatar to reactivate time in a fictional land where time had stopped.

Each Diesel Vert Watch ensured access to a limited edition NFT evolving over time. NFT owners were also granted a premium experience in the Vert Metamorph Experience, with special character skins and enhanced gameplay. Participation in the virtual experience was not exclusive to watch owners. Individuals who didn’t purchased a watch received a basic avatar to engage in the gameplay. 

https://vimeo.com/893441377

Created at and with Artificial Rome for Fossil / Diesel

SENNHEISER MOMENTUM – Branded content highlighting culture and creators.
How to revitalize a traditional brand with new culture-driven narratives.

Sennheiser headphones have become an icon for perfect sound and a part of pop-culture. This headphone series is inspired by people with momentum and we featured these extraordinary people to a world wide audience.

We visited Sound and Music Artist such as Nigel Stanford, Imogen Heap, Pedro Reyes, Nik Nowak, Honne and Bands like Portugal the Man. In a series of documentaries and snack sized media formats we discussed what inspires them and what their individual purpose is all about.

https://vimeo.com/402205441

Created at and with Philipp & Keuntje for Sennheiser

„AR you ready?” is the name of the new digital AR based campaign that was created for the snacking brand Pringles® on the German market. We used Augmented Reality technology to turn each Pringles® packaging into a mini gaming console. The democratization of the brand experience: Anyone with a smartphone can play along.

Gamers are given what they love most – a game! But also, all other snacking and especially soccer lovers can look forward to an exciting game. The mechanics: Scan the can or the QR code on the can with your smartphone and off you go: digital goal wall shooting on each can, – it’s a soccer game in which the user has to unleash six newly created 3D characters – analogous to the six most popular flavors.

https://vimeo.com/805558749

Created at and with ACNE / Deloitte Digital for Pringles

SUSE IPO – Virtual production experience tied to a major IPO event.
How to hijack the facade of the deutsche börse for a digital IPO.

For SUSE’s IPO announcement, Deloitte Digital and ACNE developed a virtual projection takeover of the Deutsche Börse Façade and a 20 minutes long XR Keynote Format. After 28 years in the market SUSE, the world’s largest independent open-source software company, planned to go public. With the world around us right in a pandemic and radically different from just a year ago, SUSE had to rethink how to make their debut on the Frankfurt Stock exchange a historical day.

We developed a virtual projection takeover on the Façade of the Deutsche Börse in Frankfurt to create a Teaser Video on social media to raise awareness for the IPO and recorded with Melissa Di Donato, CEO of SUSE, the whole IPO Event in a XR Studio where she led through the IPO Keynote and ceremony and appears “virtually” to the Deutsche Börse listing floor.

https://vimeo.com/604674395

Created at and with ACNE / Deloitte Digital for SUSE